You may have received an email today explaining the expected delays to the Tonic Craft Kit 31. As always, we want to explain in detail the reasons for the delay and importantly, how we can make it right.
As you may have read in the news, the ongoing issues in China have continued and have led to precautionary measures being taken in the region.
These have impacted the supply of products all over the globe, and this week we received updates on expected timelines for things to return to normal.
In the global economy, the supply of raw materials, finished products and transportation are all interconnected; any delay in the supply chain can have knock-on effects. While we try to have buffers in place for potential issues that may arise, global events such as these are challenging to plan for.
Outside Tonic Studios, suppliers and brands globally will be catching up with the effects of these delays, and inevitably lead to the rescheduling of product launches. As the kit has a fixed launch schedule, it becomes problematic and requires clear communication with our valued customers, so they know what to expect, and when these issues are likely to be resolved.
We have worked with partners all over the world for the last 22 years, and while supply issues are important for us to tackle, we must also protect the safety of those we work with, many of whom have children we have seen grow up, celebrated birthdays with, and provided support in difficult times, just as they have supported us.
We plan our releases months ahead of their intended launch, but due to the expected delays, the die set component which you all look forward to is not available. We have discussed various options internally, but as we move closer to the 1st March shipment date of Kit 31, we have to make a decision.
We also know that the timelines received from our partners are subject to change as the situation develops. So we do not want to give an update that we may have to change in the future, we know our crafters understand things happen, but deserve transparency on the situation so they can make an informed decision.
With this in mind and to allow our partners time to make the quality of the product we have spent the last 20 years perfecting, we have decided to delay the release of Kit 31. We will be now shipping Tonic Craft Kit 31 on 1st May. We understand a two-month delay, is a long time to wait, but as we are not 100% confident, it will be ready for 1st April we have decided to push it back further. This decision was tough for the team, but we feel it's the right one to make.